A Closer Look

“A Closer Look at . . .” is backgrounder series (.PDF or iPad Learning App) designed to give pharma/med device reps an opportunity to “step inside the shoes” of the different specialists they sell to.

Each issue provides factual information about the specialty and draws a composite picture of its practitioners–who their patients are; diagnostic and therapeutic procedures they perform; drugs they typically prescribe, and so on.

“A Closer Look at
. . . ” will help your reps:

  • Build customer-acumen;
  • use a more customer-centric approach with the specialists they call on, and
  • drive sales revenue.

Who Should Be Trained

  • Specialty reps
  • Account Managers
  • New hires
  • Tenured reps
  • Managers

What’s Covered
Each issue profiles one of the major specialties and subspecialties approved by the American Board of Medical Specialties (ABMS).

Instructional Strategy
Each issue provides an introduction to the learner; learning objectives; instructional sequences that teach concepts and facts related to each learning objective, and a Knowledge Check.

Illustrations, charts, tables and graphs that support and reinforce instruction are used throughout each issue where appropriate.