“A Closer Look at . . .” is backgrounder series (.PDF or iPad Learning App) designed to give pharma/med device reps an opportunity to “step inside the shoes” of the different specialists they sell to.
Each issue provides factual information about the specialty and draws a composite picture of its practitioners–who their patients are; diagnostic and therapeutic procedures they perform; drugs they typically prescribe, and so on.
“A Closer Look at. . . ” will help your reps:
- Build customer-acumen;
- use a more customer-centric approach with the specialists they call on, and
- drive sales revenue.
Who Should Be Trained
- Specialty reps
- Account Managers
- New hires
- Tenured reps
Each issue profiles one of the major specialties and subspecialties approved by the American Board of Medical Specialties (ABMS).
Each issue provides an introduction to the learner; learning objectives; instructional sequences that teach concepts and facts related to each learning objective, and a Knowledge Check.
Illustrations, charts, tables and graphs that support and reinforce instruction are used throughout each issue where appropriate.