A Closer Look

CloserA Closer Look at . . .” is backgrounder series* designed to give pharma/med device reps an opportunity to “step inside the shoes” of the different specialists they sell to.

Each issue provides factual information about the specialty and draws a composite picture of its practitioners.

“A Closer Look at
. . . ” will help your reps:

  • Build customer-acumen
  • Engage more successfully with the specialist physicians they call on
  • Drive sales revenue.

Who Should Be Trained

  • Specialty reps
  • Account Managers
  • New hires
  • Tenured reps
  • Managers

The program can also be used in specific situations. For example, a new product rollout or to train reps that have been redeployed into a new product, disease state or customer specialty.

What’s Covered
Each issue profiles one of the major specialties and subspecialties approved by the American Board of Medical Specialties (ABMS).

Available as an eLearning Program, Mobile App, eBook or Virtual Instructor Led Training Workshop (vILT).